READY TO DROP.
RJ / BR
Melanoma is responsible for 75% of all skin cancer-related deaths in Brazil. To highlight this silent threat, “Unnoticed Sponsorship” turned minimal exposure into maximum awareness. Melanoma Brasil and Botafogo took the field with a clear mission: to raise awareness about skin cancer prevention. For 12 matches, a small mole appeared on the players’ backs — growing silently, just like real melanoma. And almost no one noticed. We have a pleasure to work on this project and bringing this story to life through film, using motion and design to craft a visual language that blended classic football elements with a bold, contemporary aesthetic.