READY TO DROP.
NY / US
TikTok reimagined the festival experience for a hyper-connected generation. “In The Mix” was the platform’s first-ever IRL music festival, designed to be experienced the TikTok way — through your phone. The event sold out instantly, became the most-watched music livestream of all time with over 33 million viewers, and drove more than 700,000 app downloads during the show. Our role was to create the full motion identity of the event and finalize hundreds of assets across all media formats and on-site activations.