Novo Nordisk set out to redefine the identity of NovoDia, its patient support program designed to make treatment journeys more human, connected, and empowering. Flavor was invited to lead this transformation — developing a complete rebrand and a modular design system to bring clarity, scalability, and emotion to every touchpoint of the program.
We built a flexible, scalable visual ecosystem that adapts across channels and audiences while maintaining a cohesive, consistent voice. The new identity translated scientific precision into warmth and accessibility — balancing clinical trust with genuine human connection.