DUB / IRL
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.
In partnership with PepsiCo Design Studio, we developed the application system and brand book for the Gatorade + Vini Jr. platform — a strategic initiative that celebrates the long-standing connection between the brand and the athlete. Since 1965, Gatorade has stood for hydration and performance, and its relationship with Vinícius Júnior — which began in his early football days — has evolved into a powerful global platform integrating campaigns, product launches, and high-impact activations.